Defenders of Health Campaign

June 19, 2017

TriCore Launches Statewide Community Awareness Campaign
“Defenders of Health Campaign” Features TriCore Employees
June 19, 2017 – For Immediate Release (Albuquerque, NM) – TriCore Reference Laboratories has launched a statewide community awareness campaign focusing on TriCore employees. TriCore worked with Albuquerque-based 3 Advertising to develop the campaign.
The campaign highlights TriCore’s mission to help reshape the way healthcare is delivered to improve lives in New Mexico. The campaign features TriCore employees that are achieving this mission every day by:

  • helping providers improve patient lives with accurate and timely lab results
  • empowering patients to take charge of their own healthcare with actionable information
  • supporting the scientific community through world-class research 
  • providing healthcare organizations with analytics, insight, and tools to manage New Mexico’s health
  • helping New Mexico communities stay physically and economically healthy

“TriCore was made in New Mexico for New Mexicans, and I am proud to share our story with our community,” said Khosrow Shotorbani, CEO of TriCore Reference Laboratories. “TriCore and its more than 1,300 employees are a key component of the state’s healthcare landscape.   We touch more lives in New Mexico than any other healthcare organization, and the information we provide New Mexico’s physicians allows them to give our patients the best possible care.  We believe patient engagement is crucial to the future of healthcare and this campaign will further connect our patients to our employees and to TriCore.”
The campaign launched statewide at the end of June and features print, digital and outdoor advertising.
TriCore Reference Laboratories is an independent, not-for-profit clinical reference laboratory founded and headquartered in Albuquerque, NM, co-sponsored by Presbyterian Healthcare Services and University of New Mexico Health Sciences Center.  TriCore provides over 1,700 full-service, state-of-the-art laboratory tests to healthcare professionals and their patients. TriCore also provides analytics and research services, supporting healthcare and scientific organizations worldwide.  For more information, visit
TriCore Media Contact:
Beth Bailey, Director Organizational Development & Communications
(505) 938-8393 /