...

Defenders of Health Campaign


06/19/2017

TriCore Launches Statewide Community Awareness Campaign
“Defenders of Health Campaign” Features TriCore Employees
June 19, 2017 - For Immediate Release (Albuquerque, NM) – TriCore Reference Laboratories has launched a statewide community awareness campaign focusing on TriCore employees. TriCore worked with Albuquerque-based 3 Advertising to develop the campaign.
The campaign highlights TriCore’s mission to help reshape the way healthcare is delivered to improve lives in New Mexico. The campaign features TriCore employees that are achieving this mission every day by:
  • helping providers improve patient lives with accurate and timely lab results
  • empowering patients to take charge of their own healthcare with actionable information
  • supporting the scientific community through world-class research 
  • providing healthcare organizations with analytics, insight, and tools to manage New Mexico’s health
  • helping New Mexico communities stay physically and economically healthy
“TriCore was made in New Mexico for New Mexicans, and I am proud to share our story with our community,” said Khosrow Shotorbani, CEO of TriCore Reference Laboratories. “TriCore and its more than 1,300 employees are a key component of the state’s healthcare landscape.   We touch more lives in New Mexico than any other healthcare organization, and the information we provide New Mexico’s physicians allows them to give our patients the best possible care.  We believe patient engagement is crucial to the future of healthcare and this campaign will further connect our patients to our employees and to TriCore.”
The campaign launched statewide at the end of June and features print, digital and outdoor advertising.
###
TriCore Reference Laboratories is an independent, not-for-profit clinical reference laboratory founded and headquartered in Albuquerque, NM, co-sponsored by Presbyterian Healthcare Services and University of New Mexico Health Sciences Center.  TriCore provides over 1,700 full-service, state-of-the-art laboratory tests to healthcare professionals and their patients. TriCore also provides analytics and research services, supporting healthcare and scientific organizations worldwide.  For more information, visit tricore.org.
 
TriCore Media Contact:
Beth Bailey, Director Organizational Development & Communications
(505) 938-8393 / elizabeth.bailey@tricore.org
 

TriCore in the News

American Healthcare Leader - Switching Gears

World-class cyclist Dina Hannah goes the extra mile inside and out of the office at TriCore Reference Laboratories.

American Healthcare Leader,10/02/2017

Outreach: Forge ahead or accept purchase bid

With the laboratory industry in flux—and many critical determinants of the next few years waiting on policy moves by the new administration and third-party payers—hospital outreach programs could wish for a better time to make existential decisions such as accepting an offer to be purchased.

CAP Today,08/15/2017

3 New Mexicans to Know

I had the pleasure of spending part of this morning with 350 eighth graders from Tony Hillerman Middle School, and it gave me some pleasant perspective.

These kids face the awesomely foreboding prospect of entering high school next year and all the terrifying mysteries that entails. Believe me when I tell you, their parents feel exactly the same way — excited and very, very nauseous.

Albuquerque Business First,05/25/2017

TriCore Developing the Uber of Medicine

The leadership at TriCore Reference Laboratories wants to make it easy to check your odds of catching a cold at work. So easy, TriCore President and CEO Khosrow Shotorbani said it will be as simple as checking the weather on your phone.

Albuquerque Business First,05/24/2017

Recent Tweets

Follow us on Twitter